Marketing · Customer Segmentation
Talk to customers based on what they actually did
Segments in KztOne are saved filters over real records: orders, invoices, WhatsApp engagement, location and tags. They refresh automatically and feed campaigns and workflows.
- Included in
- Growth and above
- Status
- Available now
- Module
- Marketing
- Trial
- Included in the 7-day trial
Filters over real behaviour
Last order date, number of orders, products bought, lifetime value, open balance, city, source, tags, engagement with recent campaigns.
- Purchase recency, frequency and value
- Products and categories bought
- Location and source
- Campaign engagement
Ready-made and custom
Start with segments such as 'at risk' (no order in 90 days), 'VIP' (top 10% by value) and 'new' (first order this month), then build your own.
- Prebuilt RFM-style segments
- Custom filters with AND/OR
- Preview counts before saving
Used everywhere
Pick a segment as a campaign audience, as a workflow condition, or as a dashboard metric to watch its size over time.
- Campaign audiences
- Workflow conditions
- Segment size trends
What you get
- Relevance
- Messages match the customer's situation.
- Retention
- At-risk customers are found before they leave.
- No exports
- Segments live in the system, always current.
Questions
- Do segments update automatically?
- Yes. A segment is a live filter, so a customer enters or leaves it as their data changes.
- Can the AI suggest segments?
- Yes. Ask the assistant for 'customers likely to churn' or 'best customers for a new product' and it builds a segment from your data for you to save.
- Are segments available on Starter?
- Saved segments are on Growth and above. Starter can filter contact lists manually and export them.
- Which KztOne plan includes customer segmentation?
- Customer Segmentation is included in the Growth plan and above. Every new workspace gets a 7-day trial of the full platform, so you can try it before choosing a plan.
Related
Email Marketing
Send campaigns to segments built from purchase history and behaviour, track opens, clicks and revenue, and automate follow-ups. Growth plan and above.
WhatsApp Marketing (WhatsApp Mark)
Send WhatsApp campaigns from your business number without Meta verification. Opt-in audiences, approved templates, delivery and reply tracking.
CRM & Contact Management
A CRM that knows what each customer bought, paid and said, across WhatsApp, email and your website. Contacts, companies, pipelines and automation in one place.
See it with your own data
Create a workspace, import your records and try every feature free for 7 days.